Without going overboard with extravagance, we focus on the true essence of a watch.

Reflected in manufacturing.

This attitude has been highly praised,

Rotary is a brand born in Switzerland and raised in the UK.

Founded in 1895 in La Chaux-de-Fonds, Switzerland (a leading watchmaking city alongside Le Locle), the brand expanded into the UK in 1905. Its spirit of "no-frills manufacturing without flashiness" earned it high praise, and it has long been loved as a British watch.

What is surprising about rotary watches is their high quality, which is quite surprising considering their price. The intelligent design and the brand's robust style are undeniably appealing, and they truly exude the London spirit.

Interestingly, two of our first-class craftsmen in the store were in unison, saying, "It's a good watch (for this price). Beautifully finished."