ITA was founded in Milan, Italy in March 2006.

The name is derived from the initials of ITALIA TECNICA ARTIGIANA, and represents the fusion of Italy's advanced technology (technica) and the artisan's spirit (artigiana).

The brand is characterised by bold Italian style.

This means unparalleled original design, competitiveness in the global market, and an advanced manufacturing philosophy.

The diverse use of colours adds a fresh accent to everyday fashion, highlighting the style. ITA is a breath of fresh air for adults who know what it means to be authentic and wear it both on and off the job, combining casualness with sophisticated design and staying at the forefront of trends with the creativity that only Italy can offer.